Robert James Sanderson
Creative Director

Over two decades of experience working with the world's best brands and agencies. 

A thoughtful, creative intelligence that has the confidence to question and the ability to listen. The empathy to understand and the acumen to inform thoughtful and progressive design.

Central Saint Martins / The Designers Republic / W+K / Thompson / Jaywing

Design that is human centred, creating more thoughtful, smarter, better ways of doing things. Design that engages people with sincerity, consistency and curiosity. A way that is ownable and unique, differentiates from competitors and builds meaningful relationships between companies and their customers. 

Nike, Castrol, Coca-Cola, VISA, Microsoft, Orange, W+K, LOVE, Big Active, McCaan & Mother.

“This was not a simple visual identity project. SB had to create a full AI character, its personality and the environment in which it 'lives'. Sanderson Bob have managed this challenge with strength and talent, allowing Djingo to evolve, they have delivered Orange with a futureproof approach which ensures Djingo will remain timeless.”

David Carvalho - Orange.

"Sanderson Bob always manage to go above and beyond expectation. Leading us into new and purposeful ways of working."

James Rushworth - ELREP

"The Delta rebrand project has received positive reactions, both internally and externally. The sense of rejuvenation has been palpable, both with our people as with our clients. Commercially the new look and feel has helped us more clearly articulate our offering. Resulting in new partnerships with like minded clients including: Levis Strauss, Rapid Logistics and Picnic."

Coert Zachariasse - Delta Development Group

“Bob seamlessly tapped into the strengths of the designers he worked with and by doing so created an enthusiastic atmosphere that was impossible to ignore. Working alongside him at the start of my career was a brilliant experience that left a lasting impression. He always left me feeling confident and empowered to see ideas through but never without challenging my motives. He did all this with a sincere energy that’s all too rare.”

James Shakeshaft. Designer

“Bob’s passion, intelligence and enthusiasm that he brought to the studio was infectious. Greater still was his ability to motivate different members of the team and give them the confidence to express themselves. His leadership style inspired myself and my colleagues to become better designers and to have fun in the process of doing so. Bob was a brilliant creative director and also a great friend to have in the studio, and I look forward to the day when we can work together again.”

Scott Oxley. Senior Designer.