Modern Fuel
Luxury writing Instruments
We worked closely with the founder, an aerospace engineer turned product designer. Modern Fuel combines the highest quality materials and engineering standards with sleek, minimal design to produce the absolute finest writing tools. We helped Modern Fuel with everything from brand strategy to packaging. Starting things right had a massive impact on the companies continued success. A clear vision and brand values made it easy for the company to scale and succeed.
"Apart from enjoying the pencils daily as design tools, there is pleasure in contemplating an object that must clearly contain many intricate parts, but appears as a single piece of milled metal. The pencil’s body has the sleek utility of a bullet or a dart, with this formal simplicity reinforced by attenuated proportions and the absence of any visible joints.
They sit on my desk like a series of ingots, reminding me of the metals we use in building. From the heft of each pencil in the hand, one gets a sense of the individual character of each metal: the density of the brass brings to mind the cast solidity of a submarine propeller shaft, while the aluminium is featherlight like the skin of an aeroplane wing.”
— John Pawson
Overview
