Dupont
Tejin Films

DuPont Teijin Films are a global authority in polyester films, pioneering in the sector for over 50 years. DuPont Teijin Films approached Jaywing to modernise the way their product brand Mylar® is perceived by internal and external stakeholders—resulting in a more compelling and ownable brand platform.

We established a clear positioning and brand Vision, Mission and Brand Pillars, for the brand to live by internally, and express externally. A new visual identity and tone of voice that gives DuPont Teijin Films a platform to talk about their company, products and aims with a renewed confidence and clarity.