City Switch
Get closer to your customers
We worked together with City Switch to clarify their brand positioning and brand architecture. City Switch are a last mile logistics company, Last mile logistics refers to the final step of the delivery process from a distribution centre or facility to the end-user. We helped position them to attract investors who are motivated by sustainability and choose green above grey. City Switch wanted to attract companies and brands who are confident and encouraging of City Switch’s promises on sustainability.
Located at the edge of a town/city to reach homes within an hour
Brand mark
Constructed from a parcel and an arrow to create a bespoke C. Representing City Switch’s position as a progressive logistic partner.
Overview
Results
The project has resulted in a compelling and ownable brand platform. A clear purpose has helped align everybody within the company. Brand proposition is attracting suitable customers and partners. A solid foundation for growth and success.
Services